This year, China's IC design industry has made great progress in sales revenue, technology research and development, and market share, and continues to maintain its vitality. The integrated circuit design industry should become an important driving force for integrating and linking integrated circuit design, chip manufacturing foundry, package testing, application solutions, channel vendors, and operators, and become a core element in building a strategic emerging industry value chain. ”

"Integrated circuit design is a relatively weak link in China's integrated circuit industry, but in recent years it has accounted for more than 20% of China's total output value of integrated circuits. Even in the international financial crisis, the market is shrinking, and the money is tightening. Under the environment, when the IC manufacturing and packaging industry in China experienced a large decline, the design industry still maintained a growth of more than 10%, which is unique. This year's situation is more optimistic, with a year-on-year growth of 44.59%.” Speaking of China's IC design industry, Wang Qinsheng, chairman of the China Semiconductor Industry Association's IC Design Branch, expressed a bit of pride. Recently, Wang Qinsheng has a hot topic on the overall performance, industrial characteristics, development strategies and future goals of China's IC design industry.

40 times in 10 years

The design industry is the source of the development of the integrated circuit industry and the driving force for the development of the entire industry. "The rapid growth of the IC design industry in recent years reflects the importance and objective need to prioritize the development of the design industry." Wang Qinsheng said, "The development of the IC design industry is benefiting from technological innovation and benefiting from integrated circuits. The expansion of the application field has benefited from the recovery of domestic and foreign markets. According to incomplete statistics, China's IC design industry is expected to achieve sales of 55 billion yuan in 2010, an increase of 44.59%." The reporter learned that in 2000, The sales revenue of China's IC design industry is only 1.25 billion yuan, and only 4 companies have achieved sales of more than 100 million yuan. In 2010, China's IC design industry not only increased sales by more than 40 times, but also With seven companies with sales revenues of more than $200 million, Hisilicon’s sales revenue has crossed the threshold of $700 million; nearly 10 companies have sales of $100 million to $200 million. "The situation today is really different from that of 10 years ago." Wang Qinsheng said with emotion.

Along with the increase in sales revenue, corporate profits have increased significantly. According to Wang Qinsheng, in the first half of this year, the profit of Hangzhou Silan Microelectronics increased more than 6 times year-on-year, achieving a net profit of 119 million yuan; the profit growth of national technology was also higher than 100%. Between 2006 and 2009, the capital market was far from the integrated circuit industry because of the lack of development prospects; but this year, the outstanding performance of the IC design industry has brought the capital market back to re-focus on the industry. Wang Qinsheng told reporters: "In the past year, there have been 5 IC design companies listed at home and abroad, and 12 companies will be listed soon. Due to the return of the capital market, China's IC design industry will continue to maintain growth. ”

The research and development of integrated circuits has been remarkable, and many integrated circuit design companies have developed new products with relatively high-tech content. Speaking of the technological innovation of China's IC design companies, Wang Qinsheng is like a few treasures: in the 3G and quasi-4G fields, Spreadtrum, Rideco, Zhongtian Lianke, Gekewei continue to launch new products; Xi'an Advantage Microelectronics R&D IoT core chip "Tangxin No.1" is an ultra-low-power RF programmable system-on-chip with integrated frequency of 2.4GHz; Beijing Chuangyi Video and Hong Kong Applied Science Research Institute jointly developed the world's first TD-LTE terminal baseband communication supporting 20 megabits of bandwidth. The chip was successfully applied at the Shanghai World Expo; the world's first 100Gbps carrier-grade Ethernet core chip developed by Suzhou Shengke Network adopted 65nm technology; Guangzhou New Shoreline released the world's first 40nm ARMA9 dual-core 2.0G high-performance computer System chip... "In short, this year China's IC design industry has made great progress in sales revenue, technology research and development, and market share, and continues to maintain its development trend." Wang Qinsheng said.

Implement a big brand strategy

The prosperity of the IC design industry only shows that the "China Creation" has taken a gratifying first step; to achieve the benign development of the industry, we must also pay attention to "Made in China." Wang Qinsheng said that the so-called "Made in China" is not a low-end manufacturing industry with low added value in the usual sense. "Made in China" needs innovative products, needs to build a complete industrial chain and value chain, and must implement a big brand strategy.

Today, the IC design industry presents two dimensions of vertical and horizontal development. Wang Qinsheng believes that the vertical development of the IC design industry is to strive to improve the scientific and technological content, and has made significant progress in catching up with the international advanced level. The "01 special project" and "02 special project" implemented by our country reflect the strategy of deep development. Horizontal development is to implement a large brand strategy for a large number of application areas with the support of the state, and to increase the market share of domestic integrated circuits. The special circuit design project implemented by the National Development and Reform Commission is an important part of the big brand strategy. According to Wang Qinsheng, under the guidance of the National Development and Reform Commission, in April last year, the China Semiconductor Industry Association IC Design Branch organized industry enterprises to analyze the feasibility of the market and special implementation, and proposed five areas for implementing the special project, namely smart cards. Chips, communication chips, multimedia chips, security chips, and power and power products. "Our goal is to make the localization rate of integrated circuit chips in the above-mentioned fields reach 50% to 70% in three to five years," said Wang Qinsheng.

The reporter learned that the main tasks of the IC design project implemented by the National Development and Reform Commission are: to support a large number of integrated circuit products; to encourage qualified enterprises to integrate domestic integrated circuit design resources, and to guide integrated circuit enterprises to accelerate restructuring and foster a strong one. The backbone enterprises; strengthen the linkage between IC design companies and chip manufacturing enterprises, build a relatively complete vertical division of labor system, and enhance the core competitiveness of the industry.

"At present, after two rounds of approval, 27 companies have been short-listed." Wang Qinsheng said, "If the industrialization projects in these five fields are implemented smoothly, the overall sales revenue of China's IC design industry will break through in three to five years. 100 billion yuan."

Wang Qinsheng said that China's IC design industry should implement the big brand strategy and should also clean up the cottage products. Taking mobile phones as an example, in recent years, China's mobile phone chip market is indeed very active, but 40% is a cottage product, which is very unfavorable for the implementation of the big brand strategy.

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