Market share of imported milk powder rose from 30% before 2008 to over 50%

With the change in consumption habits brought about by the continuous increase in national income, the domestic milk market is also showing a trend of continuous expansion. As an important force in this market, imported milk is beginning to enter the eyes of more people from the role of “dragon jacket” and its market share keeps growing. According to the data provided by the China Chamber of Commerce for the Import and Export of Food, Animals and Animals, the market share of imported milk powder has jumped from about 30% before 2008 to more than 50%.

For imported milk, the weakest link in the Chinese market is the channel. Previously, the traditional way of choosing imported milk was mainly foreign-funded supermarkets such as Metro, which accounted for the bulk of imported milk market share. Compared to these offline supermarkets that have been in operation for decades, e-commerce companies do not have an advantage in the start-up time of this field. The earlier-affiliated store No. 1 only began to import milk products mainly last year.

However, with the rapid development of the Internet in China, e-commerce's imported milk sales have shown fierce late-coming catch-up speeds. According to insiders of the No. 1 store, the market share of No. 1 stores at the beginning of this year can already be compared with that of Metro supermarkets. Qi Ping truly achieved the "three points of the world with one" situation.

Food industry stakeholders said that the overall scale of China's imported milk market will maintain a further growth trend, and e-commerce channels will also occupy more market share. Although imported milk can give consumers more confidence in both the quality of milk products and the safety factor, due to the fact that different products have different production standards and low awareness of domestic brands, consumers choose to have mature quality control. Experienced e-commerce providers are particularly important.