The "non-machine" theory of organic food

Organic food is a relatively uniform formulation of unpolluted natural foods on the national standard. Generally speaking, it is the agricultural products produced under the natural environment. There is no use of pesticides and organic fertilizers. In short, it is a relatively safe food. Of course, whether these foods are "organic" or not is based on relevant standards. The key is to pass certification from an authoritative organization.

However, recently, reporters went deep into traces of organic food industry chains in Shandong, Guangxi and other places and discovered that it is not uncommon to casually label “organic”, spend money on certification, and post counterfeit certification. Some of the most expensive organic foods are just large roads dressed in organic coats.

After the food problem gradually becomes a social problem, the terms “green food” and “organic food” that give people a sense of security have become the objects that consumers are chasing. Although the price of these foods is much higher than that of ordinary foods, consumers are still rushing to be assured. We have noticed that the lack of supervision of food safety by the relevant functional departments has contributed to the unlimited opportunities for organic food. In recent years, many local agricultural industries have begun to choose “organic” as the selling point of commodities, and a large number of “organic” bases have become increasingly popular. This type of market-oriented marketable market has made many agribusiness companies earn a plunge. For example, a pound of organic rice can be sold for more than 50 yuan, and a box of organic cabbage can be sold for 18 yuan. With such a high price, farmers in the producing areas also benefit from it.

Agricultural enterprises and farmers receive considerable returns from agricultural products, relying on the quality of the products themselves, and the “organic” security identity is a basic condition. Now, the "organic" label is posted at random, institutional certification has a false name, this disorderly market, how can consumers feel comfortable and willing to pay? When organic foods become non-“machines”, how much time will it take to rebuild their reputation? A company’s failure to trust will make it difficult for farmers who rely on businesses to find a way out to become independent fishers.

The market prospects of organic foods will become more attractive in the future. This is an effective way to change the low agricultural efficiency. To ensure that there are no problems at the source, the first is to guide the self-discipline awareness of the enterprise and let the enterprise understand the interdependence between itself and the farmers. The so-called dead-little, the peasants rely on the enterprise to increase the added value of agricultural products, and the enterprises rely on the farmers to complete the scale. Production; secondly, standardizing the certification procedures of institutions, placing them under the supervision of the government, and establishing a strict accountability system. For those who can afford to buy “organic” institutions, they must not tolerate adultery. Otherwise, they will It is not just the consumers but the reputation of organic foods and the greater expansion of the market in the future.