On Saturday, Siemens officially launched the “Healthy China†program in Jinggangshan, Jiangxi Province – donating equipment worth about 1.9 million yuan to Jinggangshan Chinese Medicine Hospital and 18 township hospitals in Jinggangshan area, and joining Huashan Hospital affiliated to Fudan University as Jinggangshan The Chinese medicine hospital provides a full range of assistance training. This is a step in Siemens' plan to lay out China's basic medical market.
According to reports, Siemens donated equipment and services, including a set of AXIOM IconosR100X diagnostic equipment, a set of ultrasonic diagnostic system ACUSON X150 and two sets of equipment warranty service, and 18 urine analyzers. Most of these devices are developed by Siemens in China and are designed to provide more convenient, economical and quality medical imaging services for grassroots areas in China. At the same time, Jinggangshan Chinese Medicine Hospital officially became the “helping teaching designated hospital†of Huashan Hospital. Siemens will cooperate with Huashan Hospital to provide comprehensive technical support for Jinggangshan Chinese Medicine Hospital, which will help improve the overall executive vice president and president of the medical business field of Siemens (China) Co., Ltd. in the Jinggangshan area, and Wu Wenhui, president of Siemens Northeast Asia Medical Business Field. The "Healthy China" program is a one-year commitment to fulfilling Siemens' efforts to improve China's medical standards and a step in the layout of China's basic medical market.
Data from industry associations show that in the next five years, China's medical device market will gradually become the world's second largest medical device market. At the same time, China's medical system reform will also create more business opportunities from the grassroots level for the medical device industry . Many multinational companies dedicated to high-end medical equipment have seen business opportunities. Wu Wenhui said that China's aging population and urbanization mean that the basic medical market has great economic prospects.
However, doing well in the high-end medical market does not mean that the basic medical market can achieve the same good results. Even as one of the world's largest suppliers in the medical field, Siemens, the leader in medical imaging, laboratory diagnostics, medical information technology and hearing aids, is not so vocal. Wu Wenhui said that this is a market with two completely different characteristics. In his view, low prices do not mean low quality, value for money products and after-sales service is the key to competition. “Siemens should reduce the price of medical equipment to an acceptable level and help the local medical staff to gradually improve their business.†Currently, Siemens Medical's annual marketing revenue is 9% to 10% for research and development; Siemens also has more than 500 companies in China. Grassroots hospitals establish contacts and regularly learn about product usage. Wu Wenhui's goal is that in the next five years, business growth in China's basic medical field will be faster than the average market speed. In the next five years, the share of China's basic medical care in Siemens medical care will rise from the current one-third to one-half.
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