On July 7, China Huiyuan Group Corporation and Japan Marubeni Corporation signed a strategic cooperation agreement to enter the Japanese market.
Marubeni Co., Ltd. will acquire the total sales agency rights of the concentrated juice and pulp produced by the Huiyuan Group in Japan. Huiyuan Group will sell concentrated juice and fruit pulp products such as apple and peach to Japan and overseas markets through Marubeni Corporation. At the same time, Marubeni Co., Ltd. will also provide Huiyuan Group with juice, tea, coffee, and dairy products through its overseas network. With the strategic cooperation, Huiyuan Juice Group is expected to further explore the global market. Zhu Xinli, Chairman of Huiyuan Group, stated that Japan is a relatively harsh country in the world of food inspection. Huiyuan hopes to accept the challenge to provide Huiyuan products to the global market.
Marubeni Co., Ltd. is a large-scale Japanese general trading company and one of the five general trading companies in Japan. Marubeni Corporation has 126 overseas branches and 459 investment companies in more than 70 countries around the world. . According to Mr. Chao Tianzhao, president of Marubeni Corporation, Marubeni Corporation is an important exporter of grain, including soybeans, to China. “Last year, the soybeans that the company exported to China accounted for about 20% of China’s total imports.†Soybeans sold to China are close to 10 million tons.
Marubeni Co., Ltd. will acquire the total sales agency rights of the concentrated juice and pulp produced by the Huiyuan Group in Japan. Huiyuan Group will sell concentrated juice and fruit pulp products such as apple and peach to Japan and overseas markets through Marubeni Corporation. At the same time, Marubeni Co., Ltd. will also provide Huiyuan Group with juice, tea, coffee, and dairy products through its overseas network. With the strategic cooperation, Huiyuan Juice Group is expected to further explore the global market. Zhu Xinli, Chairman of Huiyuan Group, stated that Japan is a relatively harsh country in the world of food inspection. Huiyuan hopes to accept the challenge to provide Huiyuan products to the global market.
Marubeni Co., Ltd. is a large-scale Japanese general trading company and one of the five general trading companies in Japan. Marubeni Corporation has 126 overseas branches and 459 investment companies in more than 70 countries around the world. . According to Mr. Chao Tianzhao, president of Marubeni Corporation, Marubeni Corporation is an important exporter of grain, including soybeans, to China. “Last year, the soybeans that the company exported to China accounted for about 20% of China’s total imports.†Soybeans sold to China are close to 10 million tons.
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