When “fast internet†encounters “slow medical treatment â€, the collision of two different kinds of thinking and behavior is naturally inevitable, and the ending is a few happy ones. Some mobile medical brands that have been rushing to the medical industry have suffered unprecedented resistance. They have to re-examine the characteristics of the medical industry, adjust their direction and speed. Of course, there are also some mobile medical brands that are well-versed in the medical industry. The role of the middleman, connecting hospitals, doctors and patients, has been dedicated to helping hospitals improve service quality and work efficiency, and to some extent change the problem of medical treatment. As the forerunner of the industry, Luo Ningzheng, a 160CEO doctor, has his own unique understanding and planning.
Patient-centered grading
In China, “experts with major illnesses and minor illnesses†is a medical normal, and grading diagnosis and treatment has always been the focus of medical reform. This year has become the top priority of government work.
Graded diagnosis and treatment, in simple terms, is a reasonable optimization of medical resources to achieve "small disease to the community, serious illness to the hospital." However, there are many challenges in getting a good graded diagnosis and treatment. The most obvious challenge is the limited quality and level of referrals in primary hospitals, as well as the distribution of benefits between hospitals at the initial stage of graded care. With the current level of primary health care in China, it is difficult to gain patient trust. After retreating 10,000 steps, even if some patients do not have these concerns, the grassroots should really be able to pick up, and there is still the problem of whether the big hospital is willing to let go.
The implementation of grading diagnosis and treatment is a very complicated issue involving governments, enterprises and other parties working together. When necessary, it requires economic, publicity and other means. In areas such as sinking high-quality resources, some provinces and localities have begun to innovate, using administrative measures or linked to medical insurance to cultivate patients' medical habits.
As an Internet medical company, the medical care 160 has been engaged in Internet registration since 2010. As of May 2016, the “medical care 160†platform has been connected to more than 6,000 hospitals nationwide, covering more than 200 cities and joining nearly 500,000 doctors. Up to now, the number of registered users of the platform has exceeded 90 million, and the accumulated services have reached nearly 250 million. These can just become a propaganda position for the concept of grading diagnosis and treatment. At the same time, it is also possible to carry out grading diagnosis and treatment tests, and provide ideas for the government's grading diagnosis and treatment, and medical care 160CEO Luo Ningzheng thinks.
But will patients on the 160 platform receive a referral and referral?
“Patients do not receive grading and treatment, often because they have no experience in grading treatment. If we make proper publicity, tell them that the community hospital at the door of the house can also hang up the expert number, and buy medicine is cheaper than the big hospital. I believe this kind of Seeing the tangible benefits can promote the policy's landing," Luo Ningzheng believes, "patients' medical habits can be cultivated for what kind of diseases to go to the hospital, to which hospital, we can also conduct a consultation. â€
Over the years, the patients on the 160 platform have formed a trust relationship with the doctors 160, so in terms of guidance, most patients still trust the path or plan they provide.
“The most important thing is that the graded diagnosis and treatment carried out by the doctors is carried out on a patient-centered basis. Specifically, the patient’s free application + doctor’s review is used to reasonably match the doctor’s and patient resources.†Dr. Luo Ningzheng, a 160CEO doctor, said, “The doctor takes the disease. For the referral of the center, the specialists only focus on the patients who are good at the field every day, just like a team, each person doing what he is good at, the resources can be optimized the most. Patients upload cases and tests through mobile app, computer or WeChat As a result, doctors can refer to areas where they are good at, and the number of people online in the hospital is 1.3 million, providing a basic guarantee for referrals."
With a neutral middleman role, the doctor 160 will sink many experts into the community, and let the patient know that if they are not registered in the community, they will not be able to hang up the expert number. This is also the way in which doctors 160 cooperate with the government and hospitals to gradually form a grading diagnosis and treatment habit through the slow penetration of local policies.
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