With the development of the Internet, innovation in the field of medical services has grown tremendously. Although this has increased the fragmentation of the original fragmented service system, it has also seen the market see some hope, especially with the innovation of offline medical services. Compared to slow development, online innovation has received unprecedented attention.
However, it is not easy for innovation to gain market recognition. Especially in the field of medical services, innovation must conform to the intrinsic value and external boundaries of medical services.
Many innovations in the medical service model just look beautiful.
Medical services are a very trivial and meticulous job, and with the payment and supervision of third-party payers, medical services are in fact around standards and have clear boundaries. The entire medical service runs with a complete set of standards. All transactions are carried out around standards. Any innovation that attempts to circumvent this set of standards cannot be implemented. This is no doubt equal to leaving your hair off the ground.
If you really want to circumvent the current standards, it is to re-create a new set of medical service standards at the border of the system, but it is simply impossible for a medical service company with light assets to operate.
Therefore, innovation in the field of medical services has a large bottleneck, and many seemingly beautiful models cannot avoid real problems.
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